Apex Global Sourcing LLC, doing business as ApexMakeup (“ApexMakeup,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://apexmakeup.com/, create an account, place an order, contact us, or otherwise use our website and services.
By using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are
ApexMakeup is operated by Apex Global Sourcing LLC, an online beauty and color cosmetics store offering products for lips, eyes, and face.
We may collect the following categories of information:
A. Information You Provide Directly
When you place an order, create an account, subscribe to emails, submit a contact form, or communicate with us, we may collect:
Name
Email address
Phone number
Billing address
Shipping address
Account login details
Order details
Messages, questions, or support requests
Product review content or other user-submitted content
B. Information Collected Automatically
When you browse our website, we may automatically collect certain technical and usage information, such as:
IP address
Browser type
Device information
Operating system
Pages visited
Date and time of visits
Referral source
Browsing behavior on our website
Cookie and similar tracking data
C. Information from Third Parties
We may receive information from third-party service providers that help us operate our website and business, such as:
Payment service providers
Shipping and delivery partners
Website hosting providers
Analytics providers
Advertising and marketing partners
Customer support tools
Email and communication service providers
3. How We Use Your Information
We use personal information for legitimate business and operational purposes, including to:
Process and fulfill orders
Provide products and customer service
Manage accounts and website access
Send order confirmations, shipping updates, and service-related notices
Respond to inquiries and support requests
Improve website performance, store operations, and customer experience
Analyze website traffic and user behavior
Measure the effectiveness of marketing and advertising campaigns
Prevent fraud, abuse, and unauthorized activity
Comply with legal, tax, accounting, and regulatory obligations
Send promotional communications, where permitted by law or with your consent
4. Cookies, Analytics, and Pixels
We may use cookies, pixels, tags, and similar technologies to:
Keep the website functioning properly
Remember user preferences
Support shopping cart and checkout functionality
Understand website traffic and visitor behavior
Improve content, product presentation, and website performance
Measure the effectiveness of marketing communications and advertising campaigns
Deliver more relevant promotions or ads, where applicable
We may also use analytics tools and advertising pixels provided by third-party partners to better understand how visitors use our website and how our marketing performs.
You can control cookies through your browser settings. Please note that disabling certain cookies may affect site functionality.
5. How We Share Information
We do not sell your personal information for monetary consideration.
We may share your information with trusted third parties only as needed to operate our business, including:
Payment processors, to complete transactions
Shipping and logistics partners, to deliver orders
Website hosting and technical providers
Analytics, advertising, and pixel partners
Email and customer support service providers
Professional advisers, such as legal, accounting, or compliance providers
Authorities or regulators, where required by law
We may also share information in connection with a business transfer, merger, acquisition, financing, or sale of assets.
6. Payments
When you make a purchase, payment information may be processed by third-party payment providers rather than directly stored by us. We receive transaction-related details necessary to complete and manage your order, but full payment card details are generally handled by the payment processor.
Our current payment service provider is Airwallex. If you make a payment through Airwallex or through payment methods supported by Airwallex, your payment information is also subject to Airwallex’s privacy policy and terms.
7. Email Marketing and Communications
If you subscribe to our newsletter or promotional emails, we may use your email address to send updates about products, promotions, and store news.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or by contacting us at support@apexmakeup.com.
We may still send you non-marketing emails related to orders, accounts, returns, refunds, and service updates.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
Provide our services
Complete transactions
Maintain business and tax records
Resolve disputes
Enforce agreements
Comply with legal obligations
Retention periods may vary depending on the type of data and the purpose for which it was collected.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to help protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no website, server, or online transmission is completely secure. We cannot guarantee absolute security.
10. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, which may include:
The right to know what personal information we collect
The right to request access to your information
The right to request correction of inaccurate information
The right to request deletion of certain information
The right to opt out of certain forms of data use where required by law
The right not to be discriminated against for exercising privacy rights
To submit a privacy request, please email support@apexmakeup.com with the subject line: Privacy Request.
We may need to verify your identity before responding to your request.
11. California Privacy Rights
If you are a California resident, you may have rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), subject to applicable thresholds and exceptions.
These rights may include the right to know, access, correct, delete, and limit certain uses of personal information, as provided by California law.
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps.
13. Third-Party Links
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices or content of third-party services. We encourage you to review their privacy policies before providing personal information.
14. International Users
If you access our website from outside the country where our website infrastructure or service providers are located, your information may be transferred to, stored, and processed in other jurisdictions where data protection laws may differ from those in your region.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, services, website functionality, or legal obligations. When we do, we will revise the “Effective Date” at the top of this page.
We encourage you to review this page periodically.
16. Contact Us
If you have questions about this Privacy Policy or how we handle personal information, please contact us at:
